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Digital Implementation Specialist


Are you a digital experimentation specialist who is passionate about delivering a comprehensive digital analytic platform experience? We’re recruiting a Digital Experimentation Specialist responsible for supporting the delivery of strategic and tactical initiatives to market across Macquarie Bank’s digital channels.  
Reporting to the Head of MarTech, you’ll be responsible for the set up and maintenance of marketing and product analytic platforms, user testing and platform access.  You will provide technical expertise within the tag management domain, ensuring appropriate and accurate tracking of our digital platforms while contributing to creating targeted and personalised digital experiences for our customers. 

Your deep, working knowledge of Digital Analytic platforms, set up and ongoing experience management coupled with best-in-class practices will see you drive results across the business. This role will play an essential role in the broader marketing initiatives that will contribute to the success of the business. 
Your Key Responsibilities Will Include 

  • Working with the Head of MarTech and channel marketing teams across Personal Banking, Business Banking and Wealth Management businesses to decipher business analytics requirements and deliver implementations which meet those requirements 

  • Product owner of digital analytic tools, responsible for set up, integration and ongoing management, including user access management. Tools include: Marketing facing tools like Google 360 Analytics, as well as website product analytics tools such as Heatmapping and Screen Recording tools, and SEO tools 

  • Work with Digital Analytic team to add, update and verify implementation of analytics measurement of  website, advertising and marketing automation activities.  

  • Assist in translating business requirements into technical specifications and ensuring the appropriate data is captured and passed to the analytics platforms 

  • Strong focus on best practice digital analytics strategies and implementation  

  • Work closely with the Digital Experience team to assist with usability testing and GTM implementation 

  • Implement tags for 3rd party media platforms used for search, display, social and affiliate channels 

  • Document and manage tagging demand and development communication through JIRA and Confluence 

  • Ensure data accuracy with on-going QA, audits, and data integrations across internal teams, multiple systems, technologies, and external vendor tools. 

  • Manage the setup, execution and measurement of experiments using optimisation and analytics tools such as Adobe Target or Optimizely 


You’ll Bring The Following Skills And Experience 

  • 3+ years of experience in a similar role, with experience in managing digital analytic platforms 

  • Hands-on digital platform experience with Google tools (Google 360, Data Studio), SEO tools (SEM Rush, Keyword Planner), Heatmapping and Screen Recording tools required 

  • Knowledge of usability testing 

  • Experience in Google Tag Manager implementation and Google Data Layer 

  • Hands-on experience with de-bugger solutions such as Omnibug, or Google Tag Assistant 

  • Experience with web programming languages such as html, JavaScript and other frameworks like jQuery especially as it relates to coding analytics tags 

  • An understanding of the implementation and maintenance of third-party marketing pixels 

  • Previous experience with CRM platforms (Salesforce preferred)  

  • Proven experience in A/B testing: developing test and learn frameworks, setting up tests and reporting. Adobe Target or Google Optimizely preferred 

  • Exceptional attention to detail, written communication skills, ability to work under tight deadlines in a fast-paced environment, juggling multiple competing tasks and demands 

  • The ability to understand and integrate feedback coming from many different internal partners with diverse viewpoints and opinions 

  • Highly developed written and verbal communication with excellent interpersonal skills 

About Banking and Financial Services

Banking and Financial Services is Macquarie’s retail banking and financial services business, providing a diverse range of personal banking, wealth management, business banking and vehicle finance products and services to retail clients, advisers, brokers and business clients. 

Our commitment to Diversity and Inclusion 

The diversity of our people is one of our greatest strengths, and in combination with our inclusive environment, it enables us to deliver innovative and sustainable outcomes for our people, clients, shareholders and communities. From day one, you'll be encouraged to be yourself and supported to perform at your best. If our purpose of ‘empowering people to innovate and invest for a better future’ is as inspiring to you as it is to us, please apply. With the right technology, support and resources, our people can work in a range of flexible ways.

We are committed to providing a working environment that embraces and values diversity and inclusion. We encourage candidates to speak with a member of our recruitment team if you require adjustments to our recruitment process to support you, and the type of working arrangements that would help you thrive.

About Macquarie

A career at Macquarie means you’ll have the opportunity to develop and utilise new skills, explore interesting fields and do challenging work that will impact the lives of people around the world—whether it’s accelerating the green energy transition, helping sustain global food supplies, financing social housing projects or investing in essential infrastructure. At Macquarie, we’re empowering people to innovate and invest for a better future.

Our size and international presence means your work can take you anywhere—across business groups, disciplines, sectors and borders. With 16,000+ employees and offices in 32 markets around the world, we’re a truly global organisation.

You’ll be supported by a diverse team where the unique perspectives, ideas and experiences that all of our people bring are valued. You’ll be empowered to address unmet needs in our communities whilst advising and investing alongside our clients and partners. Working with us, you’ll have the opportunity to make a difference.

Macquarie is a global financial group providing clients with asset management, retail and business banking, wealth management, leasing and asset financing, market access, commodity trading, renewables development, specialist advisory, capital raising and principal investment.

Find out more at

Job no: BFS-957425
Work type: Permanent - Full time
Location: Sydney
Category: Mid-level, Data & Analytics, Technology, Marketing & Communications
Group: Banking and Financial Services
Division: Product & Technology
Recruiter: Kate Alouker
Opening Date: